Celebrating the Human-Animal Bond and the People Working to Save Homeless Pets

SANDPOINT, IDAHO – When people want to adopt a pet, usually they think of going to an animal shelter or “the pound.” But another option exists: pet rescue groups. The National Association of Pet Rescue Professionals (NAPRP) has announced that November 13-19 is Pet Rescue and Adoption week, which showcases these organizations that are working along with shelters to adopt homeless animals.

Susan Daffron the founder of NAPRP says, “Rescue and Pet Adoption groups are in a unique position to help end the euthanasia of homeless animals. When rescues pull an animal out of an animal shelter, it frees up space, so a shelter can help another animal. It’s vitally important work that often goes unrecognized.”

According to the Humane Society of the United States, there are approximately 3,500 animal shelters in the US. But the Petfinder.com Website says that it has 13,633 registered adoption groups. Most people don’t realize that many of these groups are pet rescue groups, not animal shelters. These thousands of small grass-roots organizations pull animals out of shelters and find them new homes.

Rescues work with shelters and offer an alternative way for people to adopt a homeless animal. People often look to adopt from a rescue if they want a specific breed of animal or they don’t have a shelter nearby.

Daffron suggests that people celebrate the week by:

1. Adopting an animal yourself or helping a friend find their new best friend. Go to Petfinder.com, AdoptaPet.com, and check out all the animals available for adoption.

2. Sharing your pet adoption story. Become a fan of the National Association of Pet Rescue Professionals on Facebook at facebook.com/naprp and share your best pet rescue or adoption story with others. Promoting the “adoption option” reminds people many animals still await their forever home.

3. Raising money or volunteering to foster animals. Many rescues don’t have a facility, so they look for volunteers to foster pets or help them run fundraisers.

4. Donating to save a life. Love a particular breed of dog? Find a rescue that specializes in that breed and donate money to help save a life. Every little bit helps. Or visit PublicitytotheRescue.com and buy the book. For each book sold the author will donate $5 to one of the rescues showcased in the book.

5. Patronizing businesses that support rescue and adoption. Only shop at pet stores that support rescues and shelters with adoption events. (Avoid pet stores that sell puppy mill puppies.) Attend “Yappy Hours,” “Dog Walks” or other fundraisers that support organizations working to save homeless animals.

Daffron points out, “Even though most people love animals, they simply aren’t aware how many adoption options exist. We’re hoping to change that!”

About Susan Daffron

Susan Daffron is founder of the National Association of Pet Rescue Professionals, a membership association made up of people who are working for animal shelters, humane societies or rescue groups. Daffron is also the author of 12 books, including one on fundraising for rescue groups and two books on caring for adopted pets. She is a former veterinary assistant, animal shelter volunteer, employee, and board member. She also owns a publishing and software company called Logical Expressions, Inc.

About the National Association of Pet Rescue Professionals

The National Association of Pet Rescue Professionals is a membership association made up of people who are working for animal shelters, humane societies or rescue groups. The mission of the organization is to provide the knowledge, tools, and connections rescue professionals need to save more companion animal lives.

About Publicity to the Rescue

“Publicity to the Rescue” is $19.99 and is available on Amazon.com or directly from the publisher at: www.PublicitytotheRescue.com.

About Logical Expressions, Inc.

Logical Expressions is book and software publishing company based in Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production services.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr11-11week/

Press Release: 7 Ways Rescue Groups Can Get Publicity

Seven Ways Animal Rescue and Humane Groups Can Get More Publicity

Author of Publicity to the Rescue Offers Tips

SANDPOINT, IDAHO – Sometimes the work of saving homeless animals can feel lonely. Because of the economy, donations are down and the number of animals coming into shelters and rescue groups is up. But humane and animal rescue organizations that devise creative publicity approaches are seeing great results that are saving lives and making a difference.

Author and founder of the National Association of Pet Rescue Professionals Susan Daffron offers seven tips for how rescue groups can raise awareness about their organizations to increase donations, recruit more volunteers, and boost pet adoptions, based on her book “Publicity to the Rescue” (ISBN: 978-1-61038-004-1; LCCN: 2011914679).

1. Craft a Clear Message. If a rescue organization’s mission and message aren’t memorable, it’s more difficult to get attention. In some communities, humane groups struggle simply because no one knows who they are, or because they are being confused with another animal-related organization. Rescues need to ensure their message is clear and differentiated from others before approaching the media.

2. Increase Outreach. Many rescue groups don’t spend enough time cultivating connections. Rescue groups must explore new ways of connecting with the media, particularly online. Rescues without an online presence are at a serious disadvantage. Those without a Web site need to set one up and learn about social media now.

3. Embrace Planning. Humane and rescue organizations that struggle inevitably have not crafted any type of publicity plan. Create a calendar with all the promotions for the year. Each event or promotion should include media outreach. Then methodically work the plan month by month.

4. Partner with Other Animal Organizations. The amount of petty political infighting in the humane world does nothing to help the animals. Reach out to other organizations and work together. Multiple groups working together can generate more exposure for everyone.

5. Stay Alert for New Opportunities to Connect. The more ways people can engage with a rescue organization, the more opportunities for media attention can result. Success stories can revolve around interesting adoptions, animals, events and more.

6. Tell Interesting Stories and Include Photos. People remember stories, not facts. And a big part of public relations is visual. Every rescue has photos of adorable furry faces. Take advantage of that fact and always be ready to provide cute pet photos.

7. Measure Success. Each outreach effort should be tracked. Monitor incoming phone calls, emails, Web site traffic, and media mentions to learn what works.

The author of “Publicity to the Rescue,” Susan Daffron says, “First impressions matter, so present your best face to the media. Be professional, and make a journalist’s job easy by providing remarkable stories that their readers will love.”

About Publicity to the Rescue

“Publicity to the Rescue” is $19.99 and is available on Amazon.com or directly from the publisher at: www.PublicitytotheRescue.com.

About Susan Daffron

Susan Daffron is founder of the National Association of Pet Rescue Professionals, a membership association made up of people who are working for animal shelters, humane societies or rescue groups. Daffron is also the author of 12 books, including one on fundraising for rescue groups and two books on caring for adopted pets. She is a former veterinary assistant, animal shelter volunteer, employee, and board member. She also owns a publishing and software company called Logical Expressions, Inc.

About Logical Expressions, Inc.

Logical Expressions is book and software publishing company based in Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production services.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr11-11p2r7/

New Book Helps Humane and Rescue Groups Get More Attention, so They Can Save More Lives

Author of Publicity to the Rescue Offers Tips

SANDPOINT, IDAHO – A new book from Logical Expressions, Inc. aims to help humane societies and rescue groups get more attention for their organizations. “Publicity to the Rescue”  (ISBN: 978-1-61038-004-1; LCCN: 2011914679) explains how rescues can raise awareness about their organizations to increase donations, recruit more volunteers, and boost pet adoptions.

“Publicity to the Rescue” combines practical publicity advice along with 19 publicity success stories from humane groups. Most publicity books don’t offer specific ideas and grass-roots tactics for pet-related non-profits, but “Publicity to the Rescue” is written specifically for humane groups working to save homeless animals.

Author Susan Daffron is the founder of the National Association of Pet Rescue Professionals (www.naprp.com), an organization that offers tools and information to help rescue groups save more companion animal lives. She is the author of 11 other books and worked as an animal shelter volunteer, employee, and board member in charge of publicity. The media picked up virtually all of her animal-related press releases, and she wrote a pet care education column for her local newspaper for many years.

“Publicity to the Rescue” offers online and offline publicity tactics including how to:

• Get ready for the media with a strong message, brand, and online presence
• Craft irresistible and compelling stories the media will love
• Spread the word by leveraging existing marketing tools
• Get social with bloggers and strategically use social media
• Gain word-of-mouth support and build buzz by cultivating a network of fans

“Publicity to the Rescue” is $19.99 and is available on Amazon.com or directly from the publisher at: www.PublicitytotheRescue.com. The Web site includes links to the organizations showcased in the publicity case studies, so readers can learn more about the inspiring work these groups are doing to help animals.

About Publicity to the Rescue

“Publicity to the Rescue” is $19.99 and is available on Amazon.com or directly from the publisher at: www.PublicitytotheRescue.com.

About Susan Daffron

Susan Daffron is founder of the National Association of Pet Rescue Professionals, a membership association made up of people who are working for animal shelters, humane societies or rescue groups. Daffron is also the author of 12 books, including one on fundraising for rescue groups and two books on caring for adopted pets. She is a former veterinary assistant, animal shelter volunteer, employee, and board member. She also owns a publishing and software company called Logical Expressions, Inc.

About Logical Expressions, Inc.

Logical Expressions is book and software publishing company based in Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production services.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr11-11p2r7/

Press Release: Book Publishing Courses at SelfPubU.com

New Book Publishing Courses Offer First Online Training for Aspiring Self-Publishers

Indie Publishers and Authors Learn Book Publishing at SelfPubU.com

SANDPOINT, IDAHO – With today’s accelerated pace of change in the book publishing industry, it’s more challenging than ever for people to learn how to independently self-publish a book. In the absence of information, many authors turn to subsidy presses, and subsequently regret the decision. Seeing the need for real-world hands-on, how-to “indie” publisher training, Logical Expressions, Inc. created SelfPubU (http://www.SelfPubU.com), the first online training specifically for self-publishers who want to publish a nonfiction book.

Logical Expressions owner and SelfPubU instructor Susan Daffron says, “For the last two years, we have put on the Self-Publishers Online Conference and learned that people need step-by-step information to move forward with their book projects. We couldn’t find any training to recommend to our attendees, so we created it ourselves.”

At SelfPubU, students receive expert instruction from working publishers. The online courses feature:

• Interactive discussion areas where students can ask questions.
• 24/7 learning. Students can log in and learn when it’s convenient.
• Flexible schedules. Courses run continuously, so students don’t have to wait for a “new semester” to start a course.
• Modular format. Because people write and publish at different speeds, each course focuses on one specific “how to” topic. Students aren’t overwhelmed with information they aren’t ready to learn yet.
• Worksheets to help students focus on their own book projects and continue moving forward toward their publishing goals.

Daffron says, “Unlike a lot of publishing programs where people only offer theory, we have practical experience because we published our books almost entirely on our own. Our instructors have an unusual combination of editorial, Web, and graphic design backgrounds, which means few publishing or marketing questions are too technical for us to answer.”

Although none of the courses have prerequisites, students can follow SelfPubU course learning tracks that are tailored to where they are in the writing, publishing, and book marketing process. Seven writing-related courses are live online now:

• How to Turn Your Blog Into a Book
• How to Turn Your Book Idea Into a Marketable Book
• How to Come Up with a Marketable Title for Your Book
• How to Create an Outline for Your Nonfiction Book
• How to Create a Strategic Writing Plan and (Really!) Finish Your Book
• How to Find and Select an Editor for Your Book
• How to Get an ISBN for Your Book

Eight more courses on publishing and marketing are in development. Course descriptions are on the Web site at http://www.SelfPubU.com. Logical Expressions is also working with other publishing experts to develop future courses.

About Logical Expressions, Inc.

Logical Expressions, Inc. (https://www.LogicalExpressions.com) is software and book publishing company based Sandpoint, Idaho. The company has published 10 books since 2006. In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press; rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr09-10/

Press Release: Fundraising Book Wins Indie Book Award

Fundraising Book Wins Indie Book Award, Offering Ideas for People Who Raise Money to Help Homeless Animals

Funds to the Rescue by Susan Daffron Wins “How To” Category

SANDPOINT, IDAHO – A new book called “Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups” (ISBN: 978-0-9749245-9-5; LCCN: 2009905962) was named the Winner in the “How To” category of the 2010 Next Generation Indie Book Awards.

“Funds to the Rescue” combines practical fundraising advice with real examples of fundraising activities that humane groups have used along with rankings of costs, planning time, and personnel required. Many books on fundraising don’t offer specific and straightforward ideas for pet-oriented fundraisers, but Funds to the Rescue is written specifically for humane groups.

Author Susan Daffron is the founder of the National Association of Pet Rescue Professionals (www.naprp.com), an organization that offers tools and information to help rescue groups save more companion animal lives. As an animal shelter volunteer, employee, board member, and later as a vet assistant at a low-cost spay/neuter clinic, Susan worked on many animal-related fundraisers herself.

Fundraising ideas in the book include:

• How one humane society laughed themselves all the way to $43,000 with a fun comedy fundraiser.
• How working with restaurants can net big profits, like the shelter that told everyone to “Eat for Pete.”
• How rescues can creatively ask for money using a simple letter-writing campaign instead of a bake sale, picnic, or dog walk. One SPCA made $980 the first day they used this tip.
• How to use the power of “small change” to your advantage. A few pennies can turn into a lot of dough!
• How to use nothing more than card stock and a laser printer for a quick and easy fundraiser.

Faith Maloney, one of the Co-Founders of Best Friends Animal Society calls Funds to the Rescue, “practical and creative” and plans to recommend the book to students who attend workshops at the sanctuary.

About Funds to the Rescue

“Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups” is $19.95 and available through major online booksellers and www.FundstotheRescue.com. At the book Web site, visitors also can receive a free special report called “Paws-i-tively Easy Fundraising Ideas: 5 Simple and Fun Fundraisers You Can Put Together Quickly.” For information on other products, visit the publisher’s Web site at www.logicalexpressions.com

About Susan Daffron

Susan Daffron is founder of the National Association of Pet Rescue Professionals (www.naprp.com), a membership association made up of people who are working for animal shelters, humane societies or rescue groups. Daffron is also the author of 11 books, including two books on caring for adopted pets. She is a former veterinary assistant, animal shelter volunteer, employee, and non-profit board member. She also owns a publishing and software company called Logical Expressions, Inc.

About Logical Expressions, Inc.

Logical Expressions is book and software publishing company based in Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press; rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr05-10f2r/