Press Release

Authors Receive Self-Publisher Education and Book Promotion Discounts at Virtual Conference

April 18, 2010 By Logical Expressions Staff

Press Release: SPOC Attendees Get PR Discount

Authors Receive Self-Publisher Education and Book Promotion Discounts at Virtual Conference

Neotrope’s Send2Press Sponsors Online Conference That Will Be Held May 12-14, 2010

TORRANCE, Calif. /Publishers Newswire/ — Neotrope this week announced it has joined in sponsoring the second annual Self-Publishers Online Conference (SPOC), a three-day virtual event that features a total of 15 expert speakers, and which will take place May 12-14, 2010. Neotrope’s Send2Press Newswire service will be providing both promotional services for the event, as well as discounts on book promotion packages for attending book authors and small publishers.

“The book publishing industry is evolving, but one thing remains constant: the need to get the word out about new titles. Independent publishers, authors, and self-publishers can learn the latest about self-publishing and receive promotional discounts by attending the event,” said event co-founder, Susan Daffron, of Logical Expressions, Inc. “We’ve used Neotrope’s Send2Press services to promote our own books and we’re thrilled to have them as a sponsor.”

SPOC encourages aspiring authors to “Live Long and Publish” during the three-day virtual event that features 15 expert speakers, including Dan Poynter, Fern Reiss, Mark Victor Hansen, and 12 others. At SPOC, attendees can listen to presentations, browse the online exhibit hall of book industry vendors, and participate in Q&A roundtables and online discussions — all from the comfort of their desk.

“We’re excited to be part of this year’s event,” said Neotrope CEO Christopher Simmons. “The trend to virtual trade shows has been accelerating this year and the line-up of talent for SPOC is particularly impressive — a virtual event is ideal for bringing together such a wide variety of voices and expertise while making it cost effective for anyone to attend.”

He added, “I got my start in self-publishing as a teenage entrepreneur in the late 1970s, and there were no resources back then to learn how to do this. Now, events like SPOC can provide an invaluable education for new authors, and small publishers who want to take things to the next level.”

About Neotrope and Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary ContextEngine(R) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

Established in 1983 by creative guru Christopher Laird Simmons (a member of ASCAP and PRSA), and best-selling author J.L. Simmons, PhD, Neotrope(R) is a privately held company involved in brand marketing as well as entertainment publishing. Neotrope was an Inc. 5000 company in 2009. More information: www.Neotrope.com .

About the Self-Publishers Online Conference:

SPOC is the brainchild of Logical Expressions, Inc., a software and book publishing company based in Sandpoint, Idaho. President Susan Daffron says, “Because of the economy, fewer people are going to big publishing shows like Book Expo. I’m in Idaho and getting to New York isn’t exactly a picnic! We knew we weren’t the only publishers who wanted easier access to book publishing education and information, so that’s why we created SPOC last year. Our goal is to help more people learn how they can self-publish quality books, so anyone can attend SPOC live for free.”

Attendees can register online at www.SelfPublishersOnlineConference.com . A free Basic attendance pass gives participants live call-in access to the teleseminars, a log in for the exhibit hall and discussion area where they can ask questions and “virtually mingle” with other authors and publishers, and access sponsor benefits, including the discount code on the book promotion package from Send2Press. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of additional bonus materials.

For more information about the Self-Publishers Online Conference, visit the Web site at SelfPublishersOnlineConference.com . For information about Logical Expressions, Inc. visit: www.LogicalExpressions.com .

For more information about Neotrope’s Send2Press services for small to medium business promotion, visit: www.Send2Press.com . For more information about Neotrope, visit: www.Neotrope.com .

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr04-10spoc02/

Authors and Self-Publishers Learn the Latest in the Business of Book Publishing from 15 Experts at Virtual Conference

April 18, 2010 By Logical Expressions Staff

Press Release: Self-Publishers Online Conference

Authors and Self-Publishers Learn the Latest in the Business of Book Publishing from 15 Experts at Virtual Conference

Online Conference to Be Held May 12-14, 2010

SANDPOINT, Idaho – The second annual Self-Publishers Online Conference (SPOC) gives entrepreneurial writers, authors, and publishers the opportunity to learn from experts in book publishing from the convenience of their own office.

At SPOC, everyone is encouraged to “Live Long and Publish!” This three-day virtual event features expert speakers on May 12, 13, and 14, 2010.

Authors and self-publishers can attend SPOC when they have time in their schedule. There is no charge for a Basic Attendance pass. Attendees can wander the virtual exhibit hall, take part in online conversations, attend informative teleseminars, participate in Q&A roundtable discussions, and discover helpful information about writing and publishing quality books.

Fifteen publishing experts will offer information and advice for both aspiring and veteran self-publishers:

Kate Bandos, publicity expert who has worked with hundreds of publishers and authors will talk about “DIY Book Promotion”
Peter Bowerman, author of The Well-Fed Self-Publisher will explain how to “Build Your Own Well-Fed Empire”
Susan Daffron and James Byrd, owners of Logical Expressions, Inc. and author of Publishize: How to Quickly and Affordably Self-Publish a Book that Promotes Your Expertise will discuss how to “Finish Your Book the Publishize Way”
Janet Goldstein, a NYC-based publishing and strategy consultant will present the “Platform Manifesto for Authorpreneurs”
Mark Victor Hansen, co-creator of the best-selling Chicken Soup for the Soul books will share “Wealthy Writers Wisdom”
Hobie Hobart, co-owner of Dunn and Associates will explain how to go from “Book Cover to Blockbuster Brand”
John Kremer, author of 1001 Ways to Market Your Books will present “Book Promotion 101: The Secrets to Book Marketing Success”
Mark Levine, author of the Fine Print of Self-Publishing: The Contracts and Services of 45 Self-Publishing Companies Ranked, Analyzed, and Exposed will explain “How to Avoid Publishing Pitfalls”
William Patterson, internationally recognized book marketing, business and wealth coach will share “How to Turn Your Product Line into a Fortune”
Dan Poynter, self-publishing guru and the author of the bestselling Self-Publishing Manual will discuss “Self-Publishing Past, Present, and Future”
Fern Reiss, author of the Publishing Game series of books and director of the International Association of Writers will explain “How Self-Publishers Can Thrive in Today’s Publishing Climate”
M.J. Rose, international bestselling author of 10 novels and creator of AuthorBuzz promotion service will reveal how to “Buzz Your Book”
Penny C. Sansevieri, media relations expert and author of Red Hot Internet Publicity will present “How to Leverage Social Media for Profit”
Peter Winick, consultant to thought leaders, authors and gurus will explain how to “Develop and Execute a Strategy to Monetize Your Platform”
Marcia Yudkin, creative marketing expert and author of 11 books will present “Writing Without Angst”

Attendees can register online at: http://www.SelfPublishersOnlineConference.com.

A free Basic attendance pass gives participants live call-in access to the teleseminars and a log in for the exhibit hall and seminar handouts. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.

About the Self-Publishers Online Conference
The Self-Publishers Online Conference (SPOC) is being put on by Logical Expressions, Inc. (https://www.LogicalExpressions.com). SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to become a self-published author. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms, which feature sponsor, exhibitor, and speaker information. More information is available at http://www.SelfPublishersOnlineConference.com

About Logical Expressions, Inc.
Logical Expressions is a software and publishing company based in Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production and consulting services to help guide people through the steps to become successful independent self-publishers.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr04-10spoc01/

Self-Publishers Online Conference at the Forefront of Two Key Trends: The Rise in Self-Publishing and Virtual Events

April 10, 2010 By Logical Expressions Staff

Press Release: SPOC at Forefront of Two Trends

Self-Publishers Online Conference at the Forefront of Two Key Trends: The Rise in Self-Publishing and Virtual Events

Online Conference To Be Held May 12-14, 2010

SANDPOINT, Idaho – Recession or no, more books are being published now than at any time in history. Yet attendance at publishing industry trade shows like BookExpo America has been plummeting for years. Because of slashed budgets, instead of going to costly live events, people are attending virtual conferences like the upcoming second annual Self-Publishers Online Conference (SPOC) instead.

At SPOC, authors and publishers are encouraged to “Live Long and Publish!” This three-day virtual event features expert speakers, Q&A roundtables, online discussions, and a virtual exhibit hall on May 12, 13, and 14, 2010.

SPOC is at the forefront of two key trends: the dramatic rise in self-publishing books and the increase in virtual events. Organizer Susan Daffron says, “Almost everyone I know is struggling to keep up with the huge changes in book publishing, but at the same time, they have had to slash expenses over the past few years. At SPOC, people can learn the latest in publishing from industry experts without leaving home or even spending any money at all, since a Basic Pass is free.”

In 2009, according to Bowker, the total number of books produced rose 87% and topped one million titles. A shocking 3/4 of the books were produced by “non-traditional” self-publishers and micropublishers, while output from traditional publishers has dropped. At the same time, according to a report from Market Research Media, Ltd, the virtual conference and trade show market doubled from 2008 to 2009 and is predicted to reach $18.6 Billion from 2010 – 2015.

Many of the speakers at SPOC have spoken at large publishing industry events in the past. At the Self-Publishers Online Conference, a total of fifteen publishing experts will offer information and advice for both aspiring and veteran self-publishers. Experts who have sold thousands or even millions of books, such as Mark Victor Hansen, John Kremer, and Dan Poynter will share their best tips on book writing, production, marketing, promotion, and “empire building.”

Participants can register for the Self-Publishers Online Conference at http://www.SelfPublishersOnlineConference.com. A free Basic attendance pass gives participants live call-in access to the teleseminars and a login for the exhibit hall and seminar handouts. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr04-10spoc03/

Seven Ways Animal Rescue and Humane Groups Can Raise More Money

December 18, 2009 By Logical Expressions Staff

Press Release: 7 Ways Rescue Groups Can Raise More Money

Seven Ways Animal Rescue and Humane Groups Can Raise More Money in 2010

Author of Funds to the Rescue Offers Tips

SANDPOINT, IDAHO – For people who work to save homeless animals, 2009 has been a rough year. Donations are down and the number of animals coming into shelters and rescue groups is up. Humane and animal rescue organizations that devise creative fundraising strategies now are more likely to hit their fundraising targets in 2010.

Author and founder of the National Association of Pet Rescue Professionals Susan Daffron offers seven tips for how rescue groups can raise more money in 2010, based on her book “Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups” (ISBN: 978-0-9749245-9-5).

1. Craft a Clear Message. If people don’t understand the rescue organization’s mission and message, they won’t donate. In some communities, humane groups struggle for donations simply because no one knows who they are, or because they are being confused with another animal-related organization. Ensure your message is clear and differentiated from others.

2. Increase Outreach. Many rescue groups rely on the same outreach techniques they have used for years. In an increasingly cluttered world full of marketing messages, rescue groups must explore new ways of connecting with potential donors. If you don’t have an online presence, get one.

3. Embrace Planning. Humane and Rescue organizations that struggle financially inevitably have not crafted a fundraising plan. Create a calendar and plot out all of the organization’s 2010 fundraising activities. Then methodically work the plan month by month.

4. Partner with Other Animal Organizations. The amount of petty political infighting in the humane world does nothing to help the animals. Reach out to other organizations and work together on fundraising events. Multiple groups working together can generate more exposure for everyone.

5. Stay Alert for New Opportunities to Connect. The more ways people can engage with a rescue organization, the more fundraising opportunities can result.

6. Set Goals. Each fundraising activity should have written financial goals and objectives. Understanding the “why” and “how much” of the activity helps keeps everyone on track.

7. Work with Others in the Community. Many of the ideas in “Funds to the Rescue” are partnerships between a local business and a humane group. The type of business is almost irrelevant. Everyone from hair salons to car dealers has been recruited to raise money for animals.

The author of Funds to the Rescue, Susan Daffron says, “The money is out there, but people need to get creative in their fundraising to attract attention.”

About Funds to the Rescue

“Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups” is $19.95 and available through major online booksellers and www.FundstotheRescue.com. At the book Web site, visitors also can receive a free special report called “Paws-i-tively Easy Fundraising Ideas: 5 Simple and Fun Fundraisers You Can Put Together Quickly.” For information on other products, visit the publisher’s Web site at www.logicalexpressions.com

About Susan Daffron

Susan Daffron is founder of the National Association of Pet Rescue Professionals (www.naprp.com), a membership association made up of people who are working for animal shelters, humane societies or rescue groups. Daffron is also the author of 11 books, including two books on caring for adopted pets. She is a former veterinary assistant, animal shelter volunteer, employee, and non-profit board member. She also owns a publishing and software company called Logical Expressions, Inc.

About Logical Expressions, Inc.

Logical Expressions is book and software publishing company based in Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press; rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr12-09/

Publishize, by Susan C. Daffron, Wins an APEX 2009 Award of Excellence

September 18, 2009 By Logical Expressions Staff

Press Release: Susan Daffron Redevelops SPAWN Web Site

Small Publishers, Artists and Writers Network (SPAWN) Helps Authors and Creative Professionals with New Benefits, New Web Site, and New Vision

Non-Profit Association Web Site Redeveloped by Susan Daffron of Logical Expressions, Inc.

SANDPOINT, IDAHO – The publishing world is changing rapidly and the leaders of Small Publishers, Artists and Writers Network (SPAWN) at www.spawn.org have made changes to help their members keep up. For 13 years, the non-profit member organization has offered information, resources and other benefits for authors, freelance writers, artists, and other creative professionals.

To better serve its membership, SPAWN is moving forward with a new leadership team, a Facebook presence, new webmaster, and a brand new Web site (www.spawn.org) brimming with useful articles and resources related to writing, publishing and marketing.

Visitors to the Web site who sign up for SPAWN’s free monthly SPAWNews newsletter also receive a new ebook: Promote Yourself! 25 Ways to Promote Your Work Whether You’re an Artist, Author or Small Publisher.

SPAWN dues are $45/year. New and renewing members receive the ebook or print book of their choice; a listing in the SPAWN Member Directory; inclusion in the SPAWNDiscuss email Discussion Group; discounts on publishing-related services and products; an opportunity to be listed in the Catalog of Members’ Books and Services, opportunities to participate in various SPAWN activities at a discount; and access to the meaty, monthly SPAWN Market Update newsletter.

The Market Update is one of SPAWN’s most popular member benefits. This monthly report is bursting with a multitude of opportunities for authors, freelance writers, artists, photographers, screenplay writers, publishers and other creatives. Each issue of the SPAWN Market Update includes dozens (sometimes hundreds) of valuable resources. The searchable Market Update archives, which are available to members, contain literally thousands more opportunities.

Patricia Fry, author, publisher and charter member of SPAWN is the new Executive Director, and Susan Daffron is SPAWN’s new President and Webmaster. Daffron was selected for the job because of her depth of experience in both Web design and book publishing. The owner of Logical Expressions, Inc., a software and publishing company based in Sandpoint, Idaho, Daffron owns and operates more than two dozen Web sites for Logical Expressions and has designed or developed 50 client Web sites as well. She is the author of 12 books, 10 of which she self-published in the last three years. Last May, Logical Expressions also devised, developed and hosted the first virtual event for self publishers, the Self-Publishers Online Conference (SPOC).

Daffron planned and engineered the SPAWN Web site overhaul, ecommerce and blog implementation, and integrated the new tools SPAWN is using to communicate with and manage members. She says of the changes, “The old site had more than 500 pages of content, but many members didn’t realize it. The new site is easier to navigate and members have raved about the new look and navigation. Some people have told us they are discovering information they never knew existed!”

The goal with the Web site redesign was to bring the site up to date to better reflect new best practices for small publishers in the age of Web 2.0 without sacrificing any of the educational material the site has offered for many years. The new board of directors has also revamped the list of benefits members receive. New benefits include discounts on editorial services, book cover design, interior layout services, consulting, printing, and writing software.

About SPAWN

The Small Publishers, Artists and Writers Network (SPAWN) is a 501(c)3 non-profit organization founded in 1996. Visit SPAWN at http://www.spawn.org.

About Logical Expressions, Inc.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr09-09/