Press Release: Publishize Wins APEX Award

Publishize, by Susan C. Daffron, Wins an APEX 2009 Award of Excellence

Book Named Winner in Writing and Ebooks Category

SANDPOINT, Idaho –Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise by Susan C. Daffron has been awarded the APEX 2009 Award of Excellence in the Books and Ebooks category. APEX 2009 Awards for Publication Excellence is an international competition that recognizes outstanding publications from newsletters and magazines to annual reports, brochures, books, and Web sites.

According to the APEX 2009 judges, “The awards were based on excellence in graphic design, quality of editorial content and the success of the entry in conveying the message and achieving overall communications effectiveness.”

In Publishize, author Susan Daffron describes a new approach to self-publishing, which eliminates many of expensive pitfalls new publishers encounter. Using the Publishize approach, books are printed only when they are ordered, avoiding an expensive print run and the stereotypical “garage full of books” gathering dust. Publishize also clearly explains the often misleading and confusing terms surrounding print-on-demand printing and “self-publishing companies.”

In Publishize, Daffron suggests that self-publishers “forget about bookstores” and take advantage of cost-effective online approaches to book marketing. With a unique background in both publishing and Web development, Daffron has experimented with virtually all the methods described in marketing her other eight self-published books.

About Publishize

Publishize is already an award-winning book. In May 2009, Publishize was recognized as one of the top independently published books of 2009 when it was named the winner in the Writing and Publishing category and a finalist in How-To category of the Indie Book Awards.

Widely praised by publishing experts, the book was selected by the National Association of Women Writers (NAWW) to be used as a benefit that is mailed to new and renewing members of the organization throughout 2009.

Publishize is also being used as a sample by a major print-on-demand printer. The book is mailed out to prospective self-publishers and available at industry trade shows as an example of the company’s short-run print-on-demand printing capabilities.

Publishize is $24.95 and available through most major online booksellers and the book Web site at Publishize.com. At the site, visitors also can receive the complimentary Publishize newsletter, which offers self-publishing tips and advice. For information on other products, visit the publisher’s Web site at www.logicalexpressions.com

About the APEX Awards

The APEX Awards for Publication Excellence is an annual competition for writers, editors, publications staff and business and nonprofit communicators. It is sponsored by Communications Concepts, Inc., publishers of business communication reports, including Writing That Works, a subscription bimonthly for professional communicators, and special reports on topics such as writing feature articles and Web publishing. 

In the Twenty-first Annual APEX Awards, awards were given in 122 communications categories, in 11 main categories including: newsletters; magazines and journals; magapapers and newspapers; annual reports; brochures, manuals and reports; electronic and video publications; Web and intranet sites; campaigns, programs and plans; writing; design and illustration; and one-of-a-kind publications.

About Logical Expressions, Inc.

Logical Expressions is book and software publishing company based in Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press; rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr07-09pub/

Press Release: Publishize Wins Book Award

Publishize, by Susan C. Daffron, Recognized as One of the Top Independently Published Books of 2009

Book Named Winner in Writing and Publishing Category and Finalist in How-To Category of Indie Book Awards

SANDPOINT, Idaho –According to the Books in Print database, in 2008 the number of book titles printed on demand rose 132% to 285,394. Although publishing purists may scorn, on-demand printing is clearly here to stay. More proof that the printing method no longer matters is that a new book by Susan C. Daffron called Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise (ISBN: 978-0-9749245-8-8), which is printed on-demand was named the Winner in the Writing and Publishing category of the 2009 Next Generation Indie Book Awards

In Publishize, author Susan Daffron describes a new approach to self-publishing, which eliminates many of expensive pitfalls new publishers encounter. Using the Publishize approach, books are printed only when they are ordered, avoiding an expensive print run and the stereotypical “garage full of books” gathering dust. Publishize also clearly explains the often misleading and confusing terms surrounding print-on-demand printing and “self-publishing companies.”

In Publishize, Daffron suggests that self-publishers “forget about bookstores” and take advantage of cost-effective online approaches to book marketing. With a unique background in both publishing and Web development, Daffron has experimented with virtually all the methods described in marketing her other eight self-published books.

Daffron says, “For years, publishing has been a risky business with a high cost of entry. Using our approach self-publishers can experiment with marketing tactics and learn what works without the risk of going broke because of archaic returns policies, distribution, and inventory storage costs.”

In addition to being named the winner in the Writing and Publishing category, Publishize was also named a finalist in the How To category. Widely praised by publishing experts, the book also was selected by the National Association of Women Writers to be used as a benefit that is mailed to new and renewing members of the organization throughout 2009.

Publishize is also being used as a sample by a major print-on-demand printer. The book is mailed out to prospective self-publishers and available at industry trade shows as an example of the company’s short-run print-on-demand printing capabilities.

Publishize is $24.95 and available through most major online booksellers and the book Web site at Publishize.com. At the site, visitors also can receive the complimentary Publishize newsletter, which offers self-publishing tips and advice. For information on other products, visit: www.logicalexpressions.com

About Logical Expressions, Inc.

Logical Expressions is book and software publishing company based in Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press; rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr05-09pub01/

Press Release: SPOC: For Publishers, It’s Not About Pointy Ears

SPOC: For Publishers, It’s Not About Pointy Ears

Self-Publishers Online Conference to Be Held May 13, 14, 15, 2009

SANDPOINT, Idaho –As people gear up for the opening of the new Star Trek movie and go where no one has gone before with a much younger Mr. Spock, self-publishers are looking forward to their own SPOC (minus the pointy ears). In this case, SPOC is the Self-Publishers Online Conference (SPOC), which is designed to connect entrepreneurial authors with publishing resources. At the conference, aspiring authors are encouraged to “Live Long and Publish!”

This three-day virtual event features expert speakers and an online exhibit hall for book industry vendors on May 13, 14, and 15, 2009.

Fifteen publishing experts will be on hand to offer tips and advice for both aspiring and veteran self-publishers. Speakers include:

• Sandra Beckwith, publicity expert and author of three publicity how-to books
• Matthew Bennett, a prolific author who has sold more than 5 million copies of his self-published books
• Peter Bowerman, author of The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living
• Susan Daffron and James Byrd, owners of book packaging company Logical Expressions, Inc. and author of Publishize: How to Quickly and Affordably Self-Publish a Book that Promotes Your Expertise
• Shel Horowitz, author of Grassroots Marketing for Authors and Publishers
• Debi Flora, president of About Books, Inc., a Colorado-based book packager
• Melanie Jordan, author of What You Know Is Worth More Than You Know – Achieving The Life You Were Meant To Have By Making Money From What YOU Know!
• Brian Jud, book-marketing consultant and author of Beyond the Bookstore and How to Make Real Money Selling Books
• Donna Kozik, book coach and author of two self-published books
• Jill Lublin, author of Get Noticed…Get Referrals:  Build Your Client Base and Your Business by Making a Name for Yourself
• Michael Port, author of bestselling books Booked Solid, Beyond Booked Solid, and the Contrarian Effect
• Dan Poynter, self-publishing guru and the author of the bestselling Self-Publishing Manual
• Penny C. Sansevieri, media relations expert and author of Red Hot Internet Publicity
• Jacqueline Church Simonds, book shepherd/publishing consultant and owner of book distributing company Beagle Bay, Inc.
• Patrick Snow, author of best-selling self-published book Create Your Own Destiny
• Carol White, author of award-winning self-published book Live Your Road Trip Dream and book marketing consultant

Logical Expressions President Susan Daffron says, “Okay, we’ll be honest here: all of us are total trekkies and when we realized the acronym for the Self-Publishers Online Conference (SPOC) would pay slight homage to our favorite Vulcan, we were thrilled. After all, “logical” is part of our company name. On a more serious note, we also realize that a lot of self-publishers simply can’t afford the time or expense to go to an in-person event. We’ve brought together an amazing line-up of experts, so people can learn about publishing right from the comfort of their home or office.”

Attendees can register online at http://www.SelfPublishersOnlineConference.com. A free Basic attendance pass gives participants live call-in access to the teleseminars and a log in for the exhibit hall. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.

About the Self-Publishers Online Conference
The Self-Publishers Online Conference is being put on by Logical Expressions, Inc. (https://www.LogicalExpressions.com) and Write a Book in a Weekend (http://www.WriteWithDonna.com). SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to become a self-published author. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms, which feature sponsor, exhibitor, and speaker information. More information is available at http://www.SelfPublishersOnlineConference.com

About Logical Expressions, Inc.

Logical Expressions is book and software publishing company based in Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press; rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

About Write a Book in a Weekend/My Big Business Card
The founder of the Write a Book in a Weekend Club on Facebook and owner of My Big Business Card, Donna Kozik has a diverse writing and business background. She earned a master of business administration (MBA) degree with a concentration in Marketing from Gannon University in Erie, Pa. She has an undergraduate degree in Communications and Literature from Grove City College in Grove City, Pa.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr05-09spoc01/

Press Release: Self-Publishers Learn How to Sell a Lot of Books

Self-Publishers Learn Secrets Of Selling Lots Of Books In a Down Economy At Upcoming Virtual Conference

Online Conference to Be Held May 13, 14, 15, 2009

SANDPOINT, Idaho – The book-publishing industry is changing and aspiring authors are looking for answers. The Self-Publishers Online Conference (SPOC) is designed to connect entrepreneurial authors with publishing resources, and encourages people to “Live Long and Publish!” This three-day virtual event will feature expert speakers and an online exhibit hall for book industry vendors on May 13, 14, and 15, 2009.

Fifteen publishing experts will be on hand to offer tips and advice for both aspiring and veteran self-publishers. Speakers include:

• Sandra Beckwith, publicity expert and author of three publicity how-to books.
• Matthew Bennett, a prolific author who has sold more than 5 million copies of his self-published books.
• Peter Bowerman, author of The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living
• Susan Daffron and James Byrd, owners of book packaging company Logical Expressions, Inc. and author of Publishize: How to Quickly and Affordably Self-Publish a Book that Promotes Your Expertise
• Shel Horowitz, author of Grassroots Marketing for Authors and Publishers
• Debi Flora, president of About Books, Inc., a Colorado-based book packager.
• Melanie Jordan, author of What You Know Is Worth More Than You Know™ – Achieving The Life You Were Meant To Have By Making Money From What YOU Know!
• Brian Jud, book-marketing consultant and author of Beyond the Bookstore and How to Make Real Money Selling Books
• Donna Kozik, book coach and author of two self-published books
• Jill Lublin, author of Get Noticed…Get Referrals:  Build Your Client Base and Your Business by Making a Name for Yourself
• Michael Port, author of bestselling books Booked Solid, Beyond Booked Solid, and the Contrarian Effect
• Dan Poynter, self-publishing guru and the author of the bestselling Self-Publishing Manual
• Penny C. Sansevieri, media relations expert and author of Red Hot Internet Publicity
• Jacqueline Church Simonds, book shepherd/publishing consultant and owner of book distributing company Beagle Bay, Inc.
• Patrick Snow, author of best-selling self-published book Create Your Own Destiny
• Carol White, author of award-winning self-published book Live Your Road Trip Dream and book marketing consultant

Logical Expressions President Susan Daffron says, “Because of the turmoil in the traditional book publishing industry more people are turning to self-publishing. But then they are overwhelmed with a lot of confusing terminology and misinformation. We want to help people learn how they can self-publish quality books, so anyone can attend the SPOC presentations live for free.”

Attendees can register online at http://www.SelfPublishersOnlineConference.com. A free Basic attendance pass gives participants live call-in access to the teleseminars and a log in for the exhibit hall. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.

About the Self-Publishers Online Conference
The Self-Publishers Online Conference is being put on by Logical Expressions, Inc. (https://www.LogicalExpressions.com) and Write a Book in a Weekend (http://www.WriteWithDonna.com). SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to become a self-published author. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms which feature sponsor, exhibitor, and speaker information. More information is available at http://www.SelfPublishersOnlineConference.com

About Logical Expressions, Inc.
Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press, rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

About Write a Book in a Weekend/My Big Business Card
The founder of the Write a Book in a Weekend Club on Facebook and owner of My Big Business Card, Donna Kozik has a diverse writing and business background. She earned a master of business administration (MBA) degree with a concentration in Marketing from Gannon University in Erie, Pa. She has an undergraduate degree in Communications and Literature from Grove City College in Grove City, Pa.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr04-09spoc03/

Press Release: Self-Publishers Online Conference

Self-Publishers Learn Secrets of Publishing and Selling Books From 15 Industry Veterans At Upcoming Virtual Conference

Online Conference to Be Held May 13, 14, 15, 2009

SANDPOINT, Idaho – Publishing is evolving and independent publishers and self-publishers are at the forefront of the changes in the book-publishing world. The Self-Publishers Online Conference (SPOC), encourages aspiring authors to “Live Long and Publish” during a three-day virtual event that will feature a total of 15 expert speakers.

SPOC will be held May 13, 14, and 15, 2009. Although speakers are still being confirmed and the line-up is not final, publishing experts Dan Poynter, Shel Horowitz, Brian Jud and Sandra Beckwith have agreed to speak on these topics:

• Dan Poynter will explain his system of “simultaneous publishing,” in which authors research their subject matter and draft a marketing plan at the same time. Authors determine who their readers are, what buyers want to read, and where to find them.
• Shel Horowitz will offer an overview of the most important social media sites for self-publishers: Twitter, Facebook, LinkedIn, Yahoo Groups. Attendees will find out about social media culture, promoting books, and building a fan base.
• Sandra Beckwith will present “How to Build Book Buzz” which teaches conference participants how to snag priceless media attention for their books, whether the books have been in stores for one week or 101 weeks.
• Brian Jud will focus on selling to non-bookstore markets. Attendees will learn creative ways to find and contact buyers in airport stores, supermarkets, discount stores, book clubs, catalogs, corporations, associations, schools and government agencies.

Logical Expressions President Susan Daffron says, “Because a lot of struggling self-publishers are strapped for money in this economy, we’ve made this conference as accessible as possible. Anyone can attend the presentations live for free.”

Attendees can register online at http://www.SelfPublishersOnlineConference.com. A free Basic attendance pass gives participants access to the teleseminars and exhibit hall. Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.

About the Self-Publishers Online Conference
The Self-Publishers Online Conference is being put on by Logical Expressions, Inc. (https://www.LogicalExpressions.com) and Write a Book in a Weekend (http://www.WriteWithDonna.com). SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to become a self-published author. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms which feature sponsor, exhibitor, and speaker information. More information is available at http://www.SelfPublishersOnlineConference.com

About Logical Expressions, Inc.
Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press, rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

About Write a Book in a Weekend/My Big Business Card
The founder of the Write a Book in a Weekend Club on Facebook and owner of My Big Business Card, Donna Kozik has a diverse writing and business background. She earned a master of business administration (MBA) degree with a concentration in Marketing from Gannon University in Erie, Pa. She has an undergraduate degree in Communications and Literature from Grove City College in Grove City, Pa.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr04-09spoc02/