Press Release: Self-Publishers Online Conference

Self-Publishers Learn Secrets of Publishing and Selling Books From 15 Industry Veterans At Upcoming Virtual Conference

Online Conference to Be Held May 13, 14, 15, 2009

SANDPOINT, Idaho – Publishing is evolving and independent publishers and self-publishers are at the forefront of the changes in the book-publishing world. The Self-Publishers Online Conference (SPOC), encourages aspiring authors to “Live Long and Publish” during a three-day virtual event that will feature a total of 15 expert speakers.

SPOC will be held May 13, 14, and 15, 2009. Although speakers are still being confirmed and the line-up is not final, publishing experts Dan Poynter, Shel Horowitz, Brian Jud and Sandra Beckwith have agreed to speak on these topics:

• Dan Poynter will explain his system of “simultaneous publishing,” in which authors research their subject matter and draft a marketing plan at the same time. Authors determine who their readers are, what buyers want to read, and where to find them.
• Shel Horowitz will offer an overview of the most important social media sites for self-publishers: Twitter, Facebook, LinkedIn, Yahoo Groups. Attendees will find out about social media culture, promoting books, and building a fan base.
• Sandra Beckwith will present “How to Build Book Buzz” which teaches conference participants how to snag priceless media attention for their books, whether the books have been in stores for one week or 101 weeks.
• Brian Jud will focus on selling to non-bookstore markets. Attendees will learn creative ways to find and contact buyers in airport stores, supermarkets, discount stores, book clubs, catalogs, corporations, associations, schools and government agencies.

Logical Expressions President Susan Daffron says, “Because a lot of struggling self-publishers are strapped for money in this economy, we’ve made this conference as accessible as possible. Anyone can attend the presentations live for free.”

Attendees can register online at http://www.SelfPublishersOnlineConference.com. A free Basic attendance pass gives participants access to the teleseminars and exhibit hall. Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.

About the Self-Publishers Online Conference
The Self-Publishers Online Conference is being put on by Logical Expressions, Inc. (https://www.LogicalExpressions.com) and Write a Book in a Weekend (http://www.WriteWithDonna.com). SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to become a self-published author. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms which feature sponsor, exhibitor, and speaker information. More information is available at http://www.SelfPublishersOnlineConference.com

About Logical Expressions, Inc.
Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press, rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

About Write a Book in a Weekend/My Big Business Card
The founder of the Write a Book in a Weekend Club on Facebook and owner of My Big Business Card, Donna Kozik has a diverse writing and business background. She earned a master of business administration (MBA) degree with a concentration in Marketing from Gannon University in Erie, Pa. She has an undergraduate degree in Communications and Literature from Grove City College in Grove City, Pa.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr04-09spoc02/

Press Release: Free Pet Rescue Membership

National Association of Pet Rescue Professionals Offers Free Helping Paw Membership to Animal Rescue and Humane Groups

Helping Paw Members Receive Free Report, Expert Teleseminars, and Weekly Newsletter

SANDPOINT, Idaho – The National Association of Pet Rescue Professionals is offering a new free level of membership to help animal shelters and humane groups. The free membership offers access to expert teleseminars and a weekly newsletter designed to help cash-strapped humane groups get the word out about their organizations, raise more money, and increase adoptions.

People who sign up to become a free “Helping Paw” member also receive a free report titled “Paws-i-tively Easy Fundraising Ideas: 5 Simple and Fun Fundraisers You Can Put Together Quickly.” In addition to the free “Helping Paw” membership, the organization also offers a paid “Golden Paw Insider” membership, which provides access to a private Web site with more than 200 files (templates, forms, audio recordings, graphics, editable educational documents), two printed books, and other timesaving resources.

Founder and President of the National Association of Pet Rescue Professionals (www.NAPRP.com) Susan Daffron says, “I know people in rescue are struggling right now. Things are tough in the current economy and many people who work with animals don’t like to think that they are in business. But if you don’t get donations and adoption fees, you have no money and you shut down. Non-profit doesn’t mean no income. No income equals bankruptcy and then you can’t help any animals at all.”

The National Association of Pet Rescue Professionals is a membership association made up of people who are working for animal shelters, humane societies or rescue groups. The mission of the organization is to provide the knowledge, tools, and connections rescue professionals need to save more companion animal lives.

The founder of NAPRP, Susan Daffron is the author of 11 books, including two books on caring for adopted pets. She is a former veterinary assistant, animal shelter volunteer, employee, and board member. She also owns a publishing and software company called Logical Expressions, Inc.

For more information about the NAPRP, visit the web site at http://www.naprp.com.

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ABOUT LOGICAL EXPRESSIONS, INC.
The National Association of Pet Rescue Professionals is owned by Logical Expressions, Inc., which is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

CONTACT INFORMATION:
Susan Daffron
President
Logical Expressions, Inc.
Founder, National Association of Pet Rescue Professionals
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr03-09naprp/

Press Release: 90 Day Book Challenge

Can’t Get Your Book Done? New 90-Day Book Challenge Program Helps Aspiring Authors Finally Finish a Book in 2009

James Byrd and Susan Daffron Offer Program to Help Nonfiction Business Book Authors

SANDPOINT, Idaho – Surveys have shown that 4 out of 5 people want to write a book, but most people never even finish their manuscript. A new program from Logical Expressions, Inc. aims to help more people finish their books in 2009.

Conducted by Logical Expressions’ owners Susan Daffron and James Byrd, the program is targeted at consultants, coaches, and business owners who want to use a non-fiction book as a marketing tool to attract new clients, but who have been overwhelmed by the prospect of writing a book while also running a business. The program offers a full 90 days of support and runs from January 26 – April 26. Participants receive:

• 12 weekly mastermind teleconference calls
• Publishing Worksheets
• Access to a private discussion forum to post progress and receive feedback
• Three private laser coaching calls
• A license for IdeaWeaver writing and creativity software
• A Microsoft Word author template
• A copy of Susan Daffron’s book “Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise“

Daffron and Byrd will offer the same information that has made it possible for them to self-publish 9 books in less than three years.

Logical Expressions President Susan Daffron says, “Unlike a lot of publishing programs where people only offer theory, we have practical experience because we published our books almost entirely on our own. I have an unusual combination of editorial, Web, and graphic design background, which means few publishing questions are too technical for me to answer.”

For More information about the 90-Day Book Challenge, visit the Logical Expressions Web site at https://www.LogicalExpressions.com

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ABOUT LOGICAL EXPRESSIONS, INC.
Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press, rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr01-09bookchal/

Press Release: AWE Book

What’s Next Online in 2009? Idaho Entrepreneur Offers Insights in New Online Business Trends Book

Susan Daffron Reveals Web Development Trends

SANDPOINT, Idaho – Susan C. Daffron, the president of Sandpoint, Idaho-based Logical Expressions, Inc. is a contributing author of a new book on online trends called “The Official AWE 2009 Guide: Emerging Trends Every Online Entrepreneur Must Know.” Published by the International Association of Web Entrepreneurs (AWE), the book features information from 17 online business experts.

Susan Daffron is the Web Development expert for the AWE. Her chapter is titled “Key Web Development Trends That Entrepreneurs Need to Know” and includes seven topic areas:

1. Web Design Grows Up: “The days of the homemade purple-background Front Page sites are over.”

2. People Get Smart About Social Media: “Many business owners are starting to take a hard look at the return on investment of social media.”

3. Video and Audio Go Mainstream: “Sound and video will continue to be incorporated into virtually all Web sites as a marketing tool, so it will lose its novelty and force people to get more creative with the medium…no more boring “talking head” videos”

4. Software Applications and Services Play a Key Role: “Most Web sites today are far more than just static pages….Companies will grow up around these interactive Web sites.”

5. Focus Turns from Search Engine Optimization to Conversion: “You can have all the traffic in the world, but if no one interacts with your site when they get there, your Web site is not going to bring you new customers.”

6. Ease of Use Increases in Importance: “Ease of use is rising in importance because few people have time to “figure stuff out.” In an increasingly connected world, people don’t want to deal with frustrating user interfaces.”

7. Information Filtering Becomes Paramount: “Companies that can create an oasis to filter out some of the noise in people’s lives will enjoy success.”

Susan Daffron’s company Logical Expressions, Inc. (https://www.LogicalExpressions.com) has served clients online from a remote location in Idaho since 1996. Daffron is the author of 11 books, including “Web Business Success: The Entrepreneur’s Guide to Web Sites That Work.” In addition to publishing books, Logical Expressions offers book production services to business owners who want to self-publish a book to attract new clients.

More information about “The Official AWE 2009 Guide: Emerging Trends Every Online Entrepreneur Must Know” is available at the Web site at www.AWEConnect.com.

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ABOUT LOGICAL EXPRESSIONS, INC.
Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press, rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr01-09awe/

Press Release: Publishize is NAWW Benefit

New Self-Publishing Book Selected as 2009 Member Benefit by National Association of Women Writers

Publishize by Susan Daffron Describes New Approach to Self-Publishing

SANDPOINT, Idaho – A new book by Susan C. Daffron called “Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise” (ISBN: 978-0-9749245-8-8) has been selected by the National Association of Women Writers (NAWW) as a member benefit for 2009. With recent layoffs at the “big six” publishing houses and Houghton Mifflin Harcourt halting acquisitions entirely, more people than ever are turning to self-publishing. “Publishize” will be given away free to women who join or renew their membership in the NAWW.

Published by Daffron’s company, Logical Expressions, Inc., “Publishize” is designed to help consultants, coaches, and business owners who want to use a non-fiction book as a marketing tool, but have been overwhelmed by the expense and complexity of the self-publishing process explained in classic books on the topic. In “Publishize,” Susan Daffron describes a new approach to self-publishing, which eliminates many of expensive pitfalls new publishers encounter.

Using the “Publishize” approach, books are printed only when they are ordered, avoiding an expensive print run and the stereotypical “garage full of books” gathering dust. Publishize also clearly explains the often misleading and confusing terms surrounding print-on-demand printing and “self-publishing companies.”

NAWW founder Sheri McConnell says of the book, “Susan Daffron explains the ins and outs of print-on-demand printing without the subsidy press stigma and offers a great overview of the latest online book marketing methods. It’s recommended reading for all aspiring self-publishers, and I am thrilled to be giving this book out to my members in 2009.”

In “Publishize,” Daffron suggests that self-publishers “forget about bookstores” and take advantage of cost-effective online approaches to book marketing. With a unique background in both publishing and Web development, Daffron has experimented with virtually all the methods described in “Publishize” in the process of marketing her other eight self-published books.

Daffron says, “The old-school publishing industry is dying. Savvy independent publishers should avoid profit-stealing traditional distribution models with their archaic returns policies and wasteful practices. Plus, even big publishers are realizing that in a competitive marketplace, authors must market books online to get attention for their titles.”

For more information about “Publishize” visit the Web site at www.Publishize.com. For information on Logical Expressions, Inc., visit: www.logicalexpressions.com

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ABOUT LOGICAL EXPRESSIONS, INC.
Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press, rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Press Release Online
https://www.logicalexpressions.com/pr12-08publishize/